Why Do Grapplers Struggle With the "Submission Only" Mindset?

Why Do People Struggle With Sub Only Mindset?

Keenan Cornelius forgot he was in a submission-only match and lost a possible $20,000 as a result. Why do some grapplers have such a hard time switching rulesets?

From Episode 11 of jiu-jitsu podcast "A Fistful of Collars" 

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