The Rise of The Influencers: Good Or Bad For Jiu-Jitsu?

Super famous internet personalities are getting involved in jiu-jitsu. Is this good or bad? 

A growing number of internet personalities are jumping onto the jiu-jitsu bandwagon, and they're bringing millions of followers with them. Within the jiu-jitsu community the best known are, of course, Joe Rogan (12.4m followers on Instagram, 10.5m on YouTube) and Jocko Willink (1.9m IG, 1.1m Youtube). Both have helped thousands of people all over the world take their first steps into jiu-jitsu gyms and onto the mats, and perhaps they also inspired other influencers to give jiu-jitsu a try.