Secret Sauce: Art Of Jiu-Jitsu's Three Pillars of Success

Step inside one of the most innovative teams in jiu-jitsu and learn how design impacts every aspect of life. 


Art Of Branding

Jiu-Jitsu is incredible, however, there are several issues that need to be addressed if we are ever going to become a large market sport. One of the easiest issues in our power to change is branding

If you google local gyms near you, 75% of them have amateur websites, logos, photography and promo videos. Instead of investing in professional branding, the majority of academy owners decide to save money by doing it themselves. While this cuts costs in the short term, ultimately the gym and sport lose potential business.

Art of Jiu-Jitsu is the design standard to which all gyms should aspire towards. Their brand identity flows throughout every aspect of their business, creating one cohesive identity which appeals to the masses. Their students are proud to represent AOJ, prospective members are barreling through the front door and merchandise has never been easier to sell. Now that AOJ has laid the groundwork for their brand, they will reap the benefits for decades.


Art Of Teaching

Once new students step onto the mats for the first time, they are greeted by jiu-jitsu greatness. Rafa and Gui Mendes head this academy alongside RVCA's Pat Tenore. Everyday AOJ students are exposed to some of the most technical jiu-jitsu in the world, taught by champions who have carved their names into the history books. 

In addition, students are also exposed to rising stars like Johnatha AlvesTainan Dalpra and Cole Abate. Each one of these competitors represents the next generation in jiu-jitsu greatness.

Finally, AOJ online academy is one of the most comprehensive tools available today. Practitioners now have highly organized lessons where they can learn directly from world champions in their own home. Art of Jiu-Jitsu was one of the first pioneers of online learning within the sport and still reap the financial benefits to this day.


Art of Investing

The top brass at AOJ understands the value behind creating homegrown champions. They put great energy behind building one of the best juvenile programs in the world and top talent is consistently walking through their doors.

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At the forefront is kid's instructor, Cole Abate. For the uninformed, Cole is positioned to be one of the greatest of his generation. Even at the young age of 13, Cole struggled to find challenging opponents in the competition circuit. Often moving up weight classes and age brackets to compensate for the difference in skill level. Regardless, Cole is one of the most decorated kid's competitors on the mats today and will be a future household name. 

The Mendes brothers also started their philanthropy program brand, Believe & Achieve. Although today it has shifted to its own brand altogether. It was essential for recruiting top underprivileged talent from Brazil like rising star, Johnatha Alves.

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Watch WNO featuring AOJ's Gui Mendes

Gordon Ryan vs Kyle Boehm To Headline Who's Number One!

We are happy to announce our second Who's Number One event (RIP to WNO: Mikey vs Erberth) coming to Dallas, Texas on Friday, June 5. 

How To Watch Fight To Win 142: Garcia vs Reusing

Fight To Win's momentum continues to grow as the biggest party in grappling extends their Texas residency for another weekend at Fight To Win 142.

This Week On WNO: DeBlass, Lovato, Danis, & More

Who's Number One The Podcast returns with another action-packed lineup. 

Fight To Win 141 Results: Lovato Jr. Submits Maidana

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WNO Highlights: Rafael Lovato Jr And Xande Ribeiro

Rafael Lovato Jr is going to be fighting Arnaldo Maidana this weekend at F2W 141 in the main event. His mentor Xande Ribeiro joined us along with Rafael to discuss both mens return to competition, first here is the full episode - 

Over An Hour Of Match Analysis By Keenan Cornelius

We went deep for episode two of Into The Wormhole with Keenan Cornelius, busting out the telestrator for in-depth match analysis. I broke up the match breakdowns match by match; first, here is the complete episode:

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Official Predictions: Lovato vs Maidana, Najmi vs Henderson

We'll see the return of Rafael Lovato to gi competition against Checkmat standout Arnaldo Maidana in the main event. The support act will be carried out by Edwin Najmi and Benson Henderson, a match that is nothing short of a guaranteed scrap.  

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Benson Henderson Grappling Game Analysis

There are only a handful of competitors who jump from gi to no-gi and to MMA. Gilbert Burns and AJ Agazarm spring to mind, as does former UFC lightweight champion Ben “Smooth” Henderson. 

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On The Rise: Arnaldo Maidana

Can Arnaldo Maidana pull off the ultimate upset against Rafael Lovato Jr.? This weekend the two will be facing off at FTW 141 where Arnaldo will get his chance to defeat the American legend.

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WNO Highlights: F2W 139 And 140 Mega Show!

For episode 64 of the WNO Podcast, we had some of the key names from F2W 139 and 140 call in to discuss the event. Queixinho, unfortunately, was not available, but we had Cyborg, AJ Agazarm, Johnny Tama, and Gabriel Almeida all call in. Here are the highlights: